AAERI Advertisement Norms for Members
The AAERI Advertising Guidelines have been developed in consultation with key stakeholders to regulate advertising practices, promote Australian education, and safeguard the legitimate interests of prospective students, educational institutions, and agents. These rules are designed to ensure that advertisements serve a positive role in marketing Australian education and institutions.
All AAERI members are required to strictly adhere to these guidelines. Disciplinary action may be initiated in cases where an advertisement is found to be in violation of this Advertising Policy.
Core Principles
- All advertisements must be truthful, lawful, and accurate.
- Advertising must comply with the ESOS Act, National Code, and Australian immigration laws.
- Members must uphold the values of fairness, honesty, and credibility in all marketing communications.
- Misleading or deceptive content is strictly prohibited.
Prohibited Advertising Practices
Members must not:
- Use logos or names of Australian Government entities (e.g., DHA, Austrade) without formal written permission.
- Use terms such as “Official Australian Education Fair”, “Australian Government”, or similar phrases that may mislead students.
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Make promises or suggestions of:
- Guaranteed job placements, employment, or permanent residency in Australia.
- Visa approvals (e.g., using terms like "Guaranteed Visa").
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Offer incentives such as:
- Fee discounts, free air tickets, gifts, cashbacks, or free accommodation.
- Use superlative or unverifiable claims, such as “Best” or “No.1,” unless such claims can be independently substantiated.
- Engage in unfair competition through false claims or disparaging remarks about competitors.
Institution Representation
Members may only advertise institutions:
- They are officially authorized to represent, and
- With whom they hold a valid, written agency agreement.
Prior written permission must be obtained from the respective institution before using their:
- Logos,
- Names, or
- Any promotional content or creative material.
Promoting Ethical Representation
It is recommended that all AAERI members include the AAERI logo in their advertisements to promote credibility and adherence to ethical standards.
All the above guidelines ensure that all AAERI member advertisements reflect trust, professionalism, and a shared commitment to ethical promotion of Australian education.
